Website Promotion 101: Keyword Search and Keyword Analysis

Keyword search and analysis is one of the vital factors for search engine optimisation and online marketing. These keywords are important for your site to be picked up by search engine bots and spiders. Search engine results are based on the keywords that the user has to search. These keywords represents what your business is all about, it’s either one of your products or services you offered. In looking for right keywords to be used, it is important to start with listing the general keywords characterising your business then break into specific terms depending on the content of your pages. Local targeting is also an important method to make your site easily pick up by search engine bots. For instance, if you have a locksmith business in Brisbane and Sydney, you can use emergency locksmith Brisbane or mobile locksmith Sydney. Local targeting helps search engines to direct results based on the keyword + location searched by the user.

Keyword Research and Keyword Suggestions Tool

Keyword research can be done using some of the free tools online. Google offers free keyword search tool where you can find keyword ideas with competition value, global and local monthly searches and a group of related keywords based on your search. The tool also allows you to filter keywords into specific countries and languages. Some other free keyword tool includes: WordStream Keyword Suggestion tool or Keyword Strategy Studio. You can also opt for deeper keyword research with exact estimates with the following paid keyword tools: Word Tracker and KeywordDiscovery.

It is important to evaluate the effectiveness of each keyword by checking the global and monthly search values. If you are targeting local audience within your country, you might consider only the local search values. In keyword search tools, “Competition” or sometimes called “Supply” may refer to how many sites are given to by search engine for a certain search term. For instance, if you search for the term “mobile locksmith”, this will give you a total result of 3, 820,000 which is your competition value. As a good strategy in choosing the right keyword for to target, select keywords with low competition value but high in monthly search.

It is also recommended to do a preliminary keyword research before finalising the key phrases for your site. During preliminary keyword research, you will be listing specific keywords that characterised each of your internal pages and run those keywords in a keyword analysis tool. At the end of the preliminary keyword search, select the best 1 to 2 keywords for each of your page out the keywords listed.

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Release No. 2, 29.01.2013, Website Promotion 101

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