Link Popularity

Anyone in business can tell you that promotion and marketing involves networking, and this is essentially what the term “Link Building” means. Whereas in the offline world people will connect with each other by exchanging business cards, phone numbers, and addresses in order to inter-connect and network with each other so that everyone can mutually benefit by establishing spread-out contacts and word-of-mouth notoriety, link building involves the same thing, only with websites instead of people, and with advertisements and hyperlinks instead of business cards.

Meta Tags

These are basically encoded words that define what your website is, and what your website provides. Meta Tags are words that are embedded in the HTML code of a website and are separated by commas. The more words or “key phrases” included in a string of Meta Tag codes, and the more relevant and widespread those words are, then the more apt your website is to show up within a variety of Search Engine searches. If your website keeps showing up on a variety of different kinds of searches – whether related to your site’s content or not – then the more likely your website is to begin gaining traffic and notoriety.

Article Directories

Article directories are almost always free, and are always public. The fact that Article Directories are free and public is the entire point. Popular directories like this such as Craigslist.org, Indymedia.org, MSN Groups, LiveJournal.com, and MySpace.com are places where website owners can post up updates and/or information about their website and services. Because these free article directories are incredibly popular, then you have more of a chance of being noticed on Search Engines when posting about your website services.

On Page Keywords On Page Content

Alongside Meta Tags, keywords are words that define your website and its services/products while simultaneously appearing in the site’s content itself. Contrary to Meta Tags, these defining words are not hidden. When writing keywords within the site’s visible content, it is important to repeat your site’s name, your core products and or services offered, and so forth within every new page of content. Simply repeating these keywords on each new and relevant page’s content will help ensure that when people are searching for a product similar to yours or are searching for your website’s name or your name, then your website’s many repeating keywords located throughout your site’s many individual pages will draw more visitors and increase website traffic.