
In recent times more than a fair share of Pay Per Click campaigns have come under fire regarding click fraud. Google recently settled a $90 million dollar case against them, so who needs the headaches, natural listings are the best by far.
In a recent survey carried out natural listing vs PPC listing, Say that Google click throughs wereboken down as follows: 70% clicked on natural and 30% on paid. And of the 30% how much of these click throughs were genuine? And of these how many of them were the competition?
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